Home Based Business Magazine - Marketing

Are You Using the Wrong Promotions?

Wed, 29 Dec 2004 17:21:19 -0500

by Al Hanzal

This issue is the fifth in my series of five articles that show you the little changes you can make to ensure more customers to your business.

This month’s article deals with how promotions can influence customers to your business. The best business promotions make it easier for your customers to buy from you; to buy more often from you; and to buy more products from you.

To Be Successful, Sell to Wants not Needs

Thu, 23 Dec 2004 20:25:43 -0500

By Julie Chance

My mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car." "I need to go on vacation." "I need someone to clean my house." When was the last time you heard someone say, "I want a new pair of shoes." I bet even Amelda Marcos said, "I need a new pair of shoes."

Painless Marketing for People Who Hate to Market

Thu, 23 Dec 2004 20:23:50 -0500

By Kelly O'Brien

Face it…you know you’ve got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you’d rather not. Do any of these statements sound familiar?

How do you define a good logo Design?

Fri, 17 Dec 2004 13:18:54 -0500

by Ray Smith

Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.

The Secret to Getting Thousands of Dollars of Free Publicity

Wed, 15 Dec 2004 15:05:58 -0500

by Andrea Susan Glass

How to Write a Press Release that Has Your Phone Ringing off the Hook

A press release is a powerful tool just about anyone in business can and should be using. Submitting regular press releases is one secret that can bring your business more new customers for FREE than some of your more costly forms of marketing! Newspapers, magazines and radio and TV stations offer the option of promoting you and your business for free. That’s right—for FREE! They have the space, they need to fill it, you have something important to tell the community. There are also online PR sites that are free and some that charge a reasonable fee. For the ones that are free, you’re not guaranteed placement. So the more you know about how to write a press release, the greater your chance of getting them accepted.

Offline Marketing Ideas for Your Biz

Wed, 08 Dec 2004 13:40:15 -0500

by Jason Howerton

There are many offline marketing ideas that are inexpensive and work. Whether your business is an online only business or a traditional brick and mortar business, these ideas can work for you.

Top Ten Tips for Writing your Best Press Release Ever

Wed, 08 Dec 2004 13:35:42 -0500

by Susan Valeri

Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:

1. If you are not the news: become the news. No matter what your release is about, you need to find a way to tie into the news. Make use of current trends and statistics.

How And WHY To Be Unique?

Tue, 07 Dec 2004 19:20:39 -0500

I have a feeling that by now you already know abut the USP(not to be confused with UPS). Just in case you missed it, USP stands for a Unique Selling Proposition.

Some people call it a Positioning Statement, some call it a Unique and Irresistible Advantage, or a Unique Buying Proposition...

10 No-nonsense Tactics in Promoting Your Home-based Business

Tue, 07 Dec 2004 19:35:24 -0500

No man is an island. This adage is especially true in business. Without the community, you would have no business.
Always remember that community members are the customers for life of a home-based business unless these members move out of the area.

Magnetic Business Cards: Make Your Marketing Message Stick

Tue, 07 Dec 2004 19:36:07 -0500

What is it about magnets that draw people to leave dozens of them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book.

Minding Your Business Card Manners for Swapping Success

Tue, 30 Nov 2004 15:26:30 -0500

Business card etiquette is somewhat like dinner etiquette. When keeping your elbows off the table, the reward you hope for is an invitation back for another dinner. However, when minding your business card manners, a potential part of your income is at stake.

How to Make Your Business Card Call for Action

Tue, 30 Nov 2004 04:07:35 -0500

An old marketing adage goes something like this:

"He who has a thing to sell
And goes and whispers in a well,
Is not as apt to get the dollars
As he who climbs a tree and hollers."

Most business cards whisper. If they speak to your prospect at all, they do so quietly. Many don't say much at all. And because of that, a potential customer never learns about your award-winning service department, or your extended hours, or your playroom area for the kids.

Small Cards, Big Ideas: Alternative Uses For Business Cards

Tue, 30 Nov 2004 04:04:53 -0500

Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.

How Free Business Cards Can Tarnish Your Professional Image

Tue, 30 Nov 2004 03:50:21 -0500

Who doesn't love something free? Free business cards have been a popular item with small business owners across the country for several years. They are easy to spot due to an advertisement on the backside and backgrounds you see over and over again. These cards are great for collectors, but are they right for you?

How to Print Your Marketing Postcards For A Penny and Address Them For Free

Tue, 30 Nov 2004 03:42:19 -0500

This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.